I am a member of several groups that offer suggestions on various software worth downloading and trying for example TechRepublic.
Otherwise many PC mags have software disc's with their respective publications, Australia and the UK. (10's thousands per mth)
We all know how invaluable your products are, WHY NOTE offer them a sample of your software to pull to bits, do a write up and inevitably recommend. Over the years I have tried many (100's) software programs this way. I might add I mainly refer to these people for up and comming software releases.
One never knows till one tries